Pepper&Wits is a line of menopause care that had been around for a while, but was vastly in need of a tonal makeover. I was tasked with the challenge of revamping the brand voice and breathing fresh life into the website. The brief was to go bolder, lighter and fresher. I applied that tone to everything from the brand story to the e-commerce section to the Menopause Decoder Quiz and everything in between.
