denise.gagliano47@gmail.com

SPINNING LOREM IPSUM SINCE 2001.

Denise is an Integrated Creative Director/Copywriter with over 20 years of experience who loves building brands, solving problems and sometimes, speaking in the third person. Battle-tested and client-approved, Denise has worked on 360 campaigns for clients big and small, from global powerhouses like P&G, Toyota, Diageo and Pfizer to pro-bono clients and pharma. With proven leadership abilities, polished presentation skills and a generally pleasant attitude, Denise excels everywhere from the board room to the edit room.

AGENCY EXPERIENCE

McCANN HEALTH, New York

SVP Creative Director, April 2019-Present
Clients: Reckitt Benckiser (Neuriva, Airborne, etc.), Sanofi Pasteur, Pfizer, AstraZeneca

  • Successfully brought in new business through tireless pitch work

  • Mentored creative teams and interns to grow their experience and meet career goals

  • Worked alongside strategy to grow brands from scratch from the ground up

  • Boosted a challenger brand to see record growth with high-profile, attention-grabbing creative

  • Created branded and unbranded work to successfully promote vaccination programs

PUBLICIS, New York
VP Creative Director, Fully Integrated; June 2011-July 2018
Clients: P&G, including Scope, Crest, Bounty, Swiffer, Oral-B

  • Transformed human insights into sales-boosting, global campaigns for P&G across all
    platforms, including TV, OLV, digital, social, mobile, e-comm, print, OOH and POS/in-store 

  • Pitched and sold big ideas, then brought them to life from ideation to post production

  • Fostered a strong working relationship with clients; encouraged them to delve outside
    their comfort zone, using new platforms and innovative ideas

  • Led creative teams and summer interns to develop winning work that resonates

  • Developed global toolkit for Oral-B’s e-commerce videos to be adapted by 19 countries

  • Skillfully repurposed existing assets to create fresh work on various platforms
    like Facebook, Instagram and Amazon, ensuring implementation of best practices

  • Collaborated with internal (Strategy, Search, UX, Production) and external (PR, Packaging)
    partners to create strategic, brand-right work

  • Made shoestring budgets look like a million bucks with elbow grease and imagination 


McCANN ERICKSON, New York
Associate Creative Director, March 2010-June 2011
Clients: Kohl’s

  • Kept up with rigorous demand for churning out a high volume of retail spots
    while also producing emotional brand work 

  • Took the gloves off to create competitive work that helped Kohl’s regain market share

  • Expertly navigated the rough waters of consumer testing & optimized work accordingly


SARKISSIAN MASON, New York
Senior Copywriter, Digital; November 2008-March 2010
Clients: HBO “Big Love,” Target, Pathways to Housing, CODA Automotive

  • Won a Bronze Pencil for work on a Mobile Interactive Light Installation that used a
    custom-built SMS application which allowed users donate to the homeless via text 

  • Increased donations to Pathways to Housing through three-pronged communication
    strategy including: Mobile Light Installation, photo documentary and revamped website

  • Contributed to HBO’s “Web of Lies” web/mobile site to promote “Big Love”


SAATCHI & SAATCHI, LA, with stints @ SS Tokyo & SS Rome
Copywriter, Integrated; September 2003-October 2008
Clients: Toyota, Operation Hope, Bosch

  • Ideated and executed a successful 360 campaign for Toyota Corolla which included TV,
    pre-roll, demo videos, website, rich media, games, OOH, print, long-form copy and collateral

  • Pioneered work in digital banners; allowed users to place a call directly through a banner

  • Launched Prius as the first mainstream Hybrid vehicle in the US

  • Guided Saatchi, Tokyo in creating work for the Prius pitch in Japan 

  • Participated in the “Saatchi Switch” and worked at Saatchi, Rome on Alitalia

  • Created bold swag, posters and exhibits for Prius’ partnership with skateboarder Bob
    Burnquist and the Dew Action Sports Tour event


JWT, New York
Junior Copywriter/Copywriter, June 2001-September 2003
Clients: Lever 2000, Baileys, Tanqueray, Listerine PocketPaks, Diamond Trading Company

  • Rose through the ranks from Admin to Copywriter (ala Peggy from “Madmen”) 

  • Disrupted the liquor category with innovative approach to marketing Baileys

  • Blew out Lever 2000’s “2000 Parts” campaign with emotional storytelling 


EXTRA CURRICULAR WRITING


HEADLINES & HEROES, Men’s Lifestyle Site
Head Writer and Editor-in-Chief, 2010-2016 

  • Authored daily post copy on gadgets, cars, travel, apparel, books, movies liquor, etc.

  • Developed Style Guide that established and defined the voice of the brand

  • Wrote and edited interviews with various artists and influencers

  • Edited copy submitted by freelance writers


EDUCATION

Bronx High School of Science

The Pennsylvania State University, State College, PA
Bachelor of Arts in English with a Writing Emphasis, Schreyer Honors College

School of Visual Arts, NYC & Bookshop LA
Advertising and Portfolio Building Classes

Media Bistro
Food Writing & Travel Writing Classes

UCLA Extension Writer’s Program, Los Angeles
Humor Writing and Personal Essay Writing Classes