BAILEYS MINIS
Baileys is delicious. But 70% of people only remember that it's delicious around the holidays. So how do you get people to drink Baileys in the summer?
Redefine it.
Baileys was repackaged into mini bottles and we got MJZ Director Clay Mills to shoot a series of fluid, one-shot spots that reframed Baileys as the fun, summer drink of choice, set to the laid back grooves of Mocean Worker and The Mosquitoes.
