BOUNTY 360

Bounty has been a household name for decades. And it used to be 100% synonymous with “The Quicker Picker Upper.”

But in the past few years, not so much. Communications were getting bogged down by claims and complicated stories, and the precious equity of the QPU was dwindling.

The brief: to bring back the Quicker Picker Upper in a big way.

The solution: focus on the Quick-ness of Bounty’s absorbency, and juxtapose it with slow motion spills—because bad things (i.e. spills) always seem to happen in slow motion, don’t they?

BOUNTY TV

We shot three spots to kick off this campaign. Here are two :30’s and a :15.

BOUNTY SOCIAL—FACEBOOK

We continued our messaging in the social space—here with a static Facebook post…

…here with a cinemagraph where the orange juice appeared to be flowing, as if in an infinite spill.

BOUNTY IN-STORE/POS

Let’s remind consumers of how much spills suck in a place where they can actually buy some Bounty.

Boom. Bounty now own spills at the grocery store.

This Floor Sticker near the milk reminds shoppers to hit the paper towel aisle before they check out.

Because spilled milk…