CREST TV, OLV & SOCIAL

After working on Crest for many years, I've touched every medium—TV, OLVs, :06 bumpers, Instagram Stories ads, Facebook posts and videos, print, in-store POS, etc.—for every product and every target. Here's a smattering.

CREST WHITESTRIPS FOR MEN OLV

Crest Whitestrips have long been considered a "beauty product," so we created this online video to boost purchase intent among men. And it did.

With a 96% Video Completion Rate, this OLV lifted Purchase Intent among males 31.9% and boosted sales over 56% in just one month.

Here's a :30, :15 and :06. 

CREST WHITESTRIPS COMPETITIVE TV & OLV

Sometimes, you've gotta take the gloves off.

So we put Whitestrips up against other methods of whitening, like toothpaste, whitening pens and trays. 

In addition to creating scripted spots, we also took to the streets of San Francisco and talked to real people, for a woman-on-the street OLV piece.

CREST OLV & SOCIAL

How do you produce content in-house with little to no budget or assets?

The :06 bumper and Instagram Stories ad below are some good examples.

CREST GUM DETOXIFY INSTAGRAM STORIES AD