KOHL’S TV

As a Fashion and Retail brand in a highly competitive space, Kohl’s had a rigorous demand for production.

We tackled Retail spots with featured offers as well as work geared towards Brand Awareness and higher-level Brand Equity work.

Productions were huge, with casts upwards of 25, including children, men, women, teens and tweens. We worked on the fly, updating spots right up until the last minute, based on changing sale items.

Here are two examples of the 30-something spots we churned out each year—a Valentine’s Day Retail ad shot by Tony Kaye, and a Back to School spot shot by Javier Blanco.