LEVER 2000 TV & PRINT

The Lever 2000 client wanted to inject some emotion into a CPG category that could easily feel banal, so this campaign tapped into the real benefit of having soft skin—the way it feels to the people you love.

And in case you're wondering, yes, I actually did map out 2000 body parts. I did so on a mannequin named Louie.

LEVER 2000 TV

And in case that guy in the “Muscleman” spot looks kind of familiar, yes, that’s Agent Petty from the Netflix series “Ozark.”

LEVER 2000 PRINT

To accompany the TV spots, we created a print campaign that captured intimate moments that truly are the Best Parts of Life.