NEURIVA. THINK BIGGER.

The brain supplement category was rife with brands preying on an older audience, promising to improve their memory through questionable ingredients, like jellyfish extract. (For real. Jellyfish extract.) Neuriva wanted to shake up the category, by appealing to a younger audience interested in improving their overall brain performance, and standing on solid platform of real science.

Thus “Think Bigger” was born.

We tapped America’s favorite neuroscientist/actress/Jeopardy host, Mayim Bialik as a spokesperson to lend credibility, watchability and likability to our challenger brand. The result? The biggest increase in sales Neuriva has ever seen.

We created a :30 and :15 for broadcast, a smattering of :06s to run as pre-roll on Youtube and some long-form content to live on the website, where Mayim gets into the real nitty gritty of the ingredients and science behind Neuriva. And of course, ye olde POP key visuals, as well as some social posts from Mayim herself.