BREZTRI
When living with COPD, people often feel like their worlds are getting smaller. Fear of having an exacerbation keeps them shackled to their couches, afraid to venture out. BREZTRI helps reduce those flare-ups by 52%, giving patients the confidence to get back out into the world, as seen here in these two Filip Engstrom-directed spots. The campaign for “Change Starts with BREZTRI” ran for multiple years and was pulled through multiple touchpoints, for both patient and HCPs.
BREZTRI PATIENT BROCHURE
WHILE WE’RE TALKING ABOUT BREZTRI…
Let’s also talk about TRIXEO (what BREZTRI is called ex-US). We made a pretty cool MOA video about how TRIXEO has better airway penetration out of lung deposition data. Check it out.