Sanofi Flu Vaccines
How is a wolf’s in sheep’s clothing just like the flu? They’re both more dangerous than you think. We brought this age-old metaphor to life to remind people that even though Cornonavirus is in the spotlight, the flu is still lurking in the shadows. And it can be nothing short of deadly.
Not only did the wolf bring home the Manny Award for Best TV/Radio Consumer Campaign, we’ve had great results in market.
The campaign achieved substantial breakthrough of 40%, and in addition to seeing a five-fold increase in requests for Sanofi vaccines, 1.3 million more people also got their flu shots. And stayed safe.
Like any successful predator, the wolf in sheep’s clothing was also lurking around online. Here’s how he showed up on Facebook, the ‘Gram and in banners.
