SWIFFER SOCIAL—FACEBOOK VIDEOS

I was super stoked to be invited to work on this social campaign for Swiffer, as I mostly focused on Crest and Oral-B.

The brief: help Swiffer rediscover its joyous, carefree roots, while keeping the product—make that three products—front and center. Oh AND deliver that entire message in the first half of a second.

The answer: these fun, thumb-stopping, looping videos created exclusively for Facebook and optimized for mobile.

They not only boosted purchased intent and performed well in market, this campaign was held up as the gold standard for Facebook advertising by P&G and Publicis alike.