TOYOTA COROLLA: THE MOTHER OF ALL INTEGRATED CAMPAIGNS

Holy Corolla, there is a lot to see here. But it's all pretty fun, so bear with me.

An uber-integrated campaign, the Corolla launch included 3 TV spots, 4 Pre-Roll spots, an Experience Site complete with games and Demo Videos that were really more like web films and rich media banners, OOH, long-form print and collateral.

TV SPOTS

Before he was busy shooting movies and episodes of Girls, director Jesse Peretz shot everything for this campaign, from TV to Pre-roll to the Demo Videos.

And in case you're wondering, yes, that's John O'Hurley, aka J. Peterman, from Seinfeld as the VO.

COROLLA OOH BILLBOARDS

COROLLA PRE-ROLL SPOTS

These next three spots were created exclusively as pre-roll, for Comedycentral.com and Youtube.

RICH MEDIA BANNERS

THE COROLLA CREST GENERATOR
Get one step closer to aristocracy by designing your own family crest.
Because, really, nothing says good breeding like a spider monkey.

THE COROLLA BLUETOOTH BANNER

The first to use this kind of technology, the Bluetooth Banner let users place a call to anyone in the U.S. for up to two minutes, right from the banner. Swanky.

ONLINE DEMO VIDEOS

As an alternative to the dry demo videos you usually see on automotive sites that expound upon the bounties of ball bearings in excruciatingly painful detail, we decided to leverage "The Help" from our Corolla estate to create silent films for each of the demos, which lived on the Corolla Experience Site.